Malcolm Gladwell on TEDTalks

"Malcolm Gladwell is a staff writer for The New Yorker, and best-selling author of The Tipping Point and Blink." (quote)

He talks about the fact that we cannot always explain what we want. Or as he says, "The mind does not always know what the tongue wants." He addresses the brake in the 60s/70s between the idea of a platonic (perfect) way of making a dish/product to a horizontal segmentation where taste has become democratized/segmented. So instead of thinking in terms of universals such as having one style or taste for everyone, now human variability and diversity has become the focus.


This is a podcast from TEDTalks by Malcolm Gladwell
To download the video in high quality click here

Malcolm Gladwell's blog is at http://gladwell.typepad.com/ and his website you can find at http://www.gladwell.com/